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Our new Product Release 

VitrA Opening

Eczacıbaşı VitrA Invests in New Capacity

Turkey’s premier bathroom brand and leading exporter of ceramic sanitary ware is increasing its production capacity by 20%. VitrA’s new investment will raise its ceramic sanitary ware capacity to six million units per year and create 500 new jobs.

The Eczacıbaşı Building Products Division has completed the first phase of its new production plant for ceramic sanitary ware at the Bilecik-Bozüyük complex in Turkey. This is VitrA’s fourth production plant for bathroom products at the complex.

The first phase of the project, which began in late 2015, will increase VitrA’s ceramic sanitary ware capacity by 250 thousand units. The second phase, scheduled to open in one year’s time, will add another 750 thousand. Overall, the $45.4 million investment will expand the brand’s ceramic sanitary ware capacity by 20% to six million units.

VitrA’s new plant will encompass an area of 38.6 thousand m2 and employ 500 people when completed. VitrA is the single largest exporter of ceramic sanitary ware in Turkey, accounting for more than 50% of all exports.

VitrA inaugurated the first phase of the investment with a ceremony attended by Bilecik Governor Süleyman Elban and Bilecik Mayor Fatih Bakıcı, Eczacıbaşı Building Products Division Vice President Atalay Gümrah, Deputy Vice President Oğuzhan Gürsoy, Plant Director Tuna Tümer, and plant employees. In his opening speech, Atalay Gümrah pointed out that VitrA’s first ceramic sanitary ware plant at the complex was established in 1977 and added, “We are deeply appreciative to the people of Bozüyük and Bilecik, who – over the course of 40 years – contributed greatly to our production and made us feel at home in their community.”

Eczacıbaşı Building Products Division

The Eczacıbaşı Building Products Division employs close to 6,500 people and has 15 production plants in four countries, in line with its multi-production, multi-market growth strategy. VitrA’s production complex at Bozüyük, which uses environmental-friendly technologies, ranks among the world’s leading production complexes in terms of capacity, technology and quality. The Division has six plants in Turkey at Bozüyük, Gebze and Tuzla, and nine in Germany, France and Russia.

VitrA is one of the few ceramics brands worldwide designing and producing every component of the bathroom, and currently has the following production capacities: 5,250,000 ceramic sanitary ware units, 37.5 m2 ceramic covering materials, 3 million faucets, 350 thousand bathtub and showering cabins and 340 thousand modules of bathroom cabinets.

VitrA has been launched in New Zealand by Franklins.
Since more than a decade one can find VitrA sanitaryware all over New Zealand such as the most reknown hotels, retirement villages, schools, apartments, houses and many more.

VitrA is a reliable brand offering the right product mix of quality, design and price.

Developing innovative products for unique bathroom experiences with a full commitment to sustainability – this is one of the cornerstones of VitrA’s well-established leadership position and growing success in numerous countries around the world.

As a brand which combines superior design concepts with cutting-edge technology to redefine the relationship with water, VitrA’s quest is to become a primary source of “new pure ideas” both for the world’s most exacting professionals and for end users.

Click here to see the VitrA collection in New Zealand